Vorly Intelligence / Culture
Find the angle nobody owns.
Herald scans where attention is moving and tells you which windows are still open.
Free to look. You approve every ad. Nothing is published without you.
What is Cultural Intelligence?
Cultural Intelligence is the part of Vorly Intelligence that reads culture around your category. Herald scans TikTok, Reddit, X and the press, then shows which angles are open and how long the window may last. An open angle is a gap: an angle your rivals are not using yet.
What you can do
- See what your audience is paying attention to.
- Spot the angles nobody in your category uses yet.
- See how long a window may stay open.
- Send an open angle straight to a brief.
Angles that are open, and for how long
Herald scans TikTok, Reddit, X and the press, then tells you which windows are still open.
Example data. Brands in these screens are invented.
What does Cultural Intelligence show me?
It shows the styles, formats and topics gaining attention around your category, and which of them rivals already use. In the demo: "glass and chrome 3D, friends on a stoop, desk-flat product scenes" Example.
How do I know an angle is still open?
Herald compares what is rising with what your rivals run. If nobody in your category uses it, it is open. The demo shows animated barrier explainers open for about five weeks Example.
Where does Herald look?
TikTok, Reddit, X and the press.
How do I use an open angle?
Send it to Campaign Studio. Herald writes a brief from it, makes the ads and brings them to you for approval. In the demo: Herald says "Launch Mon Oct 26. Shelf resets are the fastest rising format" Example.
Launch Mon Oct 26. Shelf resets are the fastest rising format, with about 6 weeks left. The sound peaks Oct 9, so cut the hook to open on the shelf, not the logo.
How is this different from Market Intelligence?
Market Intelligence reads what rivals run today. Cultural Intelligence reads what people are drawn to, so you can make the ad your rivals have not made yet.
How does it work, in three steps?
- 1Read the market
Vorly finds your rivals and reads their ads.
- 2Make the ads it is asking for
Herald builds ads on the gaps.
- 3Get a next round every week
The read refreshes every week.
Who is Cultural Intelligence for?
Which Vorly products work with Cultural Intelligence?
What do these words mean?
- Hook
- The first second of an ad that makes someone stop.
- Angle
- The reason your product matters, as the ad tells it.
- Gap
- An angle your rivals are not using yet.
- Vision
- Your market, read back to you.
- Read
- Vorly reading your market for you.
What do people ask about Cultural Intelligence?
What is Cultural Intelligence?
It is Vorly's read of culture around your category, from TikTok, Reddit, X and the press, showing which angles are open.
What is an open angle?
An angle your rivals are not using yet, also called a gap.
How long does a window stay open?
It varies. The demo shows about five weeks as an example.
How often does it update?
Every week with the read.
Does it use credits?
No. Cultural reads come with every plan.
Can I act on an angle straight away?
Yes. Send it to Campaign Studio and Herald writes the brief. Nothing goes out without your approval.
Give your next ad a head start.
Your URL in. Your whole market, read back. See what your rivals are running this week.
1. Paste your site. 2. We find your rivals. 3. You see their ads and your open angles.
You approve every ad. Nothing is published without you.
Every ad your rivals run- “What customers really say
- The angle nobody owns
Brand and photos shown on this page are examples.