How a read works

Point Vorly at your category.
Here’s what comes back.

Every ad your rivals have live, read one at a time.
Selected concept work. Made with Vorly, not commissioned by the brands shown.
A campaign page made with Vorly: the concept, the ad, and the page the ad lands on
Every square here is one ad, live in a category right now.
Herald reads every one. All 0 of them.
Not a sample, and not just the top performers. He reads the whole market, one ad at a time.
Most of them are making the same argument.
They make the same promise, show the same proof, and send every click to the same place. That is what a category looks like when nobody has moved.
The gap is the thing none of them are saying.
He gets there by elimination. He knows every angle the market has taken, so he knows the one it has left alone.
Then he makes the campaign that takes it.
The concept, the ad, and the page it lands on. Nothing runs until you have approved it.
Keep scrolling

Three platforms, built on
one Creative Marketing Intelligence.

Every ad in your market, read and classified, updated while you sleep.
01Every live ad your rivals are running
02Where each click actually lands
03What the reviews and the culture are saying
See a readHow it works

vorly Research

Nobody else in AI marketing is data-labelling creative at scale, and nobody else has the data. Millions of data points, labelled by Herald, teaching a model why ads have taste and why they work, not just how to make them look good.

A live ad, labelled by Herald: the hook, the context, the product, and a missing call to action
hook · hydrant spray
context · street, summer
product · can, in hand
CTA · missing
01The hook, namedWhat stops the scroll, identified in every creative that runs.
02The parts, classifiedProduct, offer, proof, context. Every element tagged and counted across the market.
03The gaps, flaggedWhat nobody is doing shows up as clearly as what everybody is.

Every model.
One intelligence.

Campaign Studio directs the best image and video models ever made, picked per brief rather than per habit. You never choose one, and you are never stuck with the wrong one.

GoogleplaceholderVeo 3Cinematic video with native sound
GoogleplaceholderImagen 4Photoreal stills, flawless type
OpenAIplaceholderSoraLong-form scene generation
Black Forest LabsplaceholderFLUX.1 ProEditorial-grade image quality
RunwayplaceholderGen-4.5Flagship video, director-grade control
KlingplaceholderKling 2.1Sharp product motion
LumaplaceholderRay 2Natural motion, real physics
RecraftplaceholderRecraft V3Design-true brand imagery
Picked per brief, not per habit. Herald chooses, you approve.Scroll for the rest, and whatever ships next week

The read works wherever
attention is bought.

Represent, Owners Club dropRepresentOwners Club drop
Gucci, heritageGucciheritage
British Airways, FirstBritish AirwaysFirst
Cadence, launchCadencelaunch
Diesel, denimDieseldenim
Diesel, lookbookDiesellookbook
Cadence, hydrationCadencehydration
Embark, the quizEmbarkthe quiz
Selected concept work. Made with Vorly, not commissioned by the brands shown.
Client story London Marathon Events

Herald reads the whole conversation about your brand, one comment at a time, and classifies what each one is really saying. You get the words people used, not a number standing in for them.

They used it to position The Big Half.

The Big Half, More Than Miles, episode oneEpisode 1
The Big Half, More Than Miles, episode twoEpisode 2
The Big Half, More Than Miles, episode threeEpisode 3
Read the storyBook a call
Vorly Brand Sentiment, read by Herald. Films by London Marathon Events.

Meet your secret weapon,
Herald.

He reads your market, judges what is working in it, and directs what gets made. He always shows his working, so you can argue with him.

Reads
Every live adYour rivals’ creative, ad by ad, classified by what it argues.
Your brandGuidelines, tone, and the photography you already own.
The conversationReviews, comments, and what the culture is doing this month.
Herald
Directs
The gapThe argument nobody in your category is making.
The briefWritten against the evidence, not against a hunch.
The campaignConcept, ad and the page it lands on, once you approve it.
See what Herald seesBook a call

Know what to make.

Send us your brand and we will read your market. You will see the gap in your category before you decide anything.

Book a callHow it works