Vorly Intelligence
See your market before you brief anything.
Vorly reads your rivals' ads, your customers' reviews and the culture around your category, then shows you the angles that are still open.
Free to look. You approve every ad. Nothing is published without you.
What is Vorly Intelligence?
Vorly Intelligence is the part of Vorly that reads your market. It reads the ads your rivals run, what customers say in reviews and comments, and what is catching attention on TikTok, Reddit, X and the press. Then Herald tells you which angles are open. You see the gaps before you brief anything.
What you can do
- See every ad your competitors run, and how long it has been live.
- Read what customers really say, grouped into themes.
- Spot the ad angle nobody in your category owns yet.
- Check any label back at its source.
What is in Vorly Intelligence?
Vorly Intelligence has four parts: Market Intelligence reads your rivals' ads, Cultural Intelligence finds the angles that are open, Brand Sentiment reads what customers say, and Creator Intelligence finds the creators moving your category. Herald reads them together for every brief.
before / afteroffer 20%UGCcreator in carlive 31 daysno voiceoverRivals moved to before / after. 7 of the 10 newest category ads open on a result.
Nobody is using creator voiceover. A gap on TikTok, and three creators already fit.
Example data. Brands in these screens are invented.
What does Vorly's market read show?
The market read shows the ads your rivals have live right now, how long each has run, and the hook, format and offer each one uses. Herald groups them so you can see which hooks and offers keep coming back and which nobody uses. You search them like a library.
How does Herald read every rival ad?
Herald reads each ad one by one and labels what is visible: the hook, the product, the offer and the context. Then it compares patterns across your category. You can open the source of any label to check it, so you see the evidence, not just the verdict.
What do customers really say about your category?
Vorly reads reviews and comments one by one and groups them into the themes that move the score. You see what is loved, what is mixed and the exact words people use. Herald then suggests which theme to lead with and which doubt to answer in the next ad.
Which ad angles are still open, and for how long?
Herald scans TikTok, Reddit, X and the press, then shows which angles are still open in your category and how long the window may last. An open angle, called a gap, is an angle your rivals are not using yet. You decide whether to take it.
How do I use the read?
Paste your website and get your Vision. Review the read: rivals, customers, open angles. Then send the angle you like to Campaign Studio, where Herald turns it into a brief and finished ads for you to approve.
How does it work, in three steps?
- 1Read the market
Vorly finds your rivals and reads their ads.
- 2Make the ads it is asking for
Herald builds ads on the gaps.
- 3Get a next round every week
The read refreshes every week.
Who is Vorly Intelligence for?
Which Vorly products work with Vorly Intelligence?
What do these words mean?
- Hook
- The first second of an ad that makes someone stop.
- Angle
- The reason your product matters, as the ad tells it.
- Gap
- An angle your rivals are not using yet.
- Vision
- Your market, read back to you.
- Read
- Vorly reading your market for you.
What do people ask about Vorly Intelligence?
What is a Vision?
A Vision is your market, read back to you. Give Vorly your website and it finds your rivals, reads their ads and your customers' reviews, and shows you the angles that are still open.
What does the market read include?
Rival ads, customer reviews and comments, and cultural signals from TikTok, Reddit, X and the press, read together for every brief.
Can I check where a finding came from?
Yes. Open the source to check any label Herald gives an ad.
How often does the read update?
Every week. Each refresh brings new rival ads, the gaps that moved and the next set of ads to review.
Does the read use my credits?
No. Market, culture and sentiment reads come with every plan and never touch your credits.
Which channels does it cover?
Meta, Google Ads and TikTok.
Is the data in the demos real?
No. The figures and brands shown are examples. Your Vision uses your own market.
Give your next ad a head start.
Your URL in. Your whole market, read back. See what your rivals are running this week.
1. Paste your site. 2. We find your rivals. 3. You see their ads and your open angles.
You approve every ad. Nothing is published without you.
Every ad your rivals run- “What customers really say
- The angle nobody owns
Brand and photos shown on this page are examples.