Vorly Intelligence / Market

See what your category is running.

Read what rivals are running across your market, and see the gaps before you brief anything.

Free to look. You approve every ad. Nothing is published without you.

Vorly Intelligence / Market

What is Market Intelligence?

Market Intelligence is the part of Vorly Intelligence that reads your competitors' ads. It shows the ads your rivals have live, how long each has run, and the hook, format and offer each one uses. Herald groups them so you see which hooks and offers keep coming back, and which nobody uses.

What you can do

  • See every ad your competitors run, and how long it has been live.
  • Search rival ads by hook, offer and format.
  • Watch a list of rivals and see what is new each week.
  • Spot the hooks and offers that keep coming back.
Example
a*Rival watchlistNewest first
Rivals watched6
Live rival ads1,284
New this week96
Top hookResult first
Rival ad from noriHook: in the car
nori31 days live / Meta
Rival ad from BrightleafCreator detected
Brightleaf22 days live / TikTok
Rival ad from LumenProduct: bottle
Lumen14 days live / Meta
Rival ad from noriPack shot
nori9 days live / Meta
Rival ad from KestNight look
Kest6 days live / TikTok
Rival ad from PlummOffer: 2 for 1
Plumm3 days live / Meta

Example data. Brands in these screens are invented.

What does Market Intelligence show me?

It shows rival ads live in your category, with days live, hook, format and offer. A category read adds the patterns: which hooks lead, which offers repeat and what is missing. In the demo, 214 rival ads are live and 18 are new this week Example.

Market signals3 of 96 new this week
Rival ad from JunoCreator detected
Juno31 days live
Hook
Friends sharing
Format
UGC, 9:16
Score
9.1 / 10
Real people, a real moment
Rival ad from fizzleProduct: can
fizzle18 days live
Hook
Product in motion
Format
Video, 9:16
Score
8.6 / 10
Splash in the first second
Rival ad from FeistyHook: offer
Feisty9 days live
Hook
Offer first
Format
Static, 4:5
Score
7.8 / 10
Price in the headline
Category read: vitamin C serumThis week Example
Rival ads live214+18 this week
Top hookBefore and after38% of ads
Common offerFree gift31% share
aster* ad: two serum bottles among orange slicesaster* ad: the vitamin C serum on a plinthaster* ad: the hyaluronic serum with a glass ringaster* ad: a creator holding the serum

Next round for aster*: four ads built on the gaps in the read.

How does Herald read each ad?

Herald reads every ad one by one and labels the hook, product, offer and context. Open the source to check any label.

An ad read by Herald, with what is visible labelled on the imageHookProduct
HOOKSomeone laughing, arms full of cans.
PRODUCTFizzle peach soda, five cans.
OFFERNone on the ad. Shelf tags read £2.
CONTEXTCorner shop, flash photo.
See the rival watchlist

How do I find a gap in my market?

A gap is an angle your rivals are not using yet. Market Intelligence shows what is common, so what is missing stands out. Herald names the gap and suggests an ad for it.

Which channels does it cover?

Meta, Google Ads and TikTok.

MetaGoogle AdsTikTok

How does it work, in three steps?

  1. 1Read the market

    Vorly finds your rivals and reads their ads.

  2. 2Make the ads it is asking for

    Herald builds ads on the gaps.

  3. 3Get a next round every week

    The read refreshes every week.

Who is Market Intelligence for?

What do these words mean?

Hook
The first second of an ad that makes someone stop.
Angle
The reason your product matters, as the ad tells it.
Gap
An angle your rivals are not using yet.
Vision
Your market, read back to you.
Read
Vorly reading your market for you.

What do people ask about Market Intelligence?

What is Market Intelligence?

It is Vorly's read of your competitors' ads: what they run, for how long, and with which hooks and offers.

How often does it update?

Every week. Each refresh brings new rival ads and the gaps that moved.

Can I see the ad behind a finding?

Yes. Open the source to check any label.

Does it use my credits?

No. Market reads come with every plan.

Which channels does it cover?

Meta, Google Ads and TikTok.

Are the numbers in the demo real?

No. They are examples. Your Vision uses your own market.

Give your next ad a head start.

Your URL in. Your whole market, read back. See what your rivals are running this week.

1. Paste your site. 2. We find your rivals. 3. You see their ads and your open angles.

You approve every ad. Nothing is published without you.

  • Every ad your rivals run
  • “What customers really say
  • The angle nobody owns

Brand and photos shown on this page are examples.