Vorly Performance / Influencer and UGC
The creator behind the ad. The idea behind the next one.
Find creators with a reason, not a follower count.
Free to look. You approve every ad. Nothing is published without you.
What is Creator Intelligence (Influencer / UGC)?
Creator Intelligence, shown in Vorly as Influencer / UGC, is the part of Vorly Intelligence that researches creators. It shows the creators appearing in your rivals' ads, the repeat relationships and the campaign clusters, across Meta, TikTok and Instagram. It ranks creators on fit, real engagement and what their audience says, and grades ten real posts for every concept.
What you can do
- See which creators appear in rival ads.
- Rank creators on fit, real engagement and what their audience says.
- Grade ten real posts for every concept.
- Brief your next UGC test with a result in the first second.
Creators who already move your category
Ranked on fit, real engagement and what their audience says.
Example data. Brands in these screens are invented.
How does Vorly find the right creators?
Vorly reads the creators who appear in rival ads and ranks them on fit, real engagement and what their audience says. You see why each creator fits, not only a follower count. Herald flags a creator it detects in an ad and shows how long that ad has been live.
Creator detected- Hook
- Friends sharing
- Format
- UGC, 9:16
- Score
- 9.1 / 10
Product: can- Hook
- Product in motion
- Format
- Video, 9:16
- Score
- 8.6 / 10
Hook: offer- Hook
- Offer first
- Format
- Static, 4:5
- Score
- 7.8 / 10
What do repeat relationships and campaign clusters mean?
A repeat relationship is a creator who keeps appearing in one brand's ads. A campaign cluster is a group of ads that use the same creator or idea together. Both show who a rival trusts and what it is scaling.
How does Vorly grade creator posts?
For every concept, Vorly grades ten real posts, so you see which hook, pace and product moment work before you brief a creator. Example: a result in the first second and product in hand by 0:03.
What goes into a UGC brief from Herald?
Herald writes a sharper brief for the next UGC test: the hook, the timing of the product shot and the proof beat, built from what the grade showed. You review the brief.
You review it before anything is sent to a creator.
Can I make AI UGC with Vorly?
Yes. Herald can make creator-style ads from your brief and brand pack, as AI UGC review and AI Unboxing formats. See Formats.
How does it work, in three steps?
- 1Read the market
See who your rivals use.
- 2Make the ads it is asking for
Brief a UGC test from the grade.
- 3Get a next round every week
New creator fits each week.
Who is Creator Intelligence for?
Which Vorly products work with Creator Intelligence?
What do these words mean?
- Hook
- The first second of an ad that makes someone stop.
- Angle
- The reason your product matters, as the ad tells it.
- Gap
- An angle your rivals are not using yet.
- Vision
- Your market, read back to you.
- Read
- Vorly reading your market for you.
What do people ask about Creator Intelligence?
What is Influencer / UGC in Vorly?
It is Vorly's creator research: the creators in rival ads, ranked on fit, engagement and audience reaction, with real posts graded for every concept.
Which platforms does it cover?
Meta, TikTok and Instagram.
What is a fit score?
A fit score shows how well a creator suits your category and brand. The scores in the demo are examples.
Does this use credits?
Creator research is included with every plan and does not use credits.
Give your next ad a head start.
Your URL in. Your whole market, read back. See what your rivals are running this week.
1. Paste your site. 2. We find your rivals. 3. You see their ads and your open angles.
You approve every ad. Nothing is published without you.
Every ad your rivals run- “What customers really say
- The angle nobody owns
Brand and photos shown on this page are examples.