- Nano Banana Pro
- Photoreal product imagery
- Nano Banana 2.1
- Fast, sharp everyday images
- Veo 3.1
- Video with native sound
Meet Herald
Herald, the creative intelligence director your team is missing.
Herald reads the market, finds the ad it is asking for, makes it, and makes the next one better, with you reviewing what goes out.
Free to look. You approve every ad. Nothing is published without you.
Meet Herald
What is Herald?
Herald is Vorly's creative intelligence director. It reads your market, finds the ad the market is asking for, makes it, and uses the result to make the next one better. You review and approve everything that goes out. Herald works across every part of Vorly: Intelligence, Campaign Studio, Formats, Influencer / UGC and Ads and analysis.
What you can do
- Ask Herald a question about your market, reviews and results.
- Get a morning brief on what changed.
- Approve the ads, the launch and the next round.
"Good morning. Rivals shifted to before / after openings. Three creators fit aster*, and one concept is ready for you."
Herald, morning brief
Read from 1,284 live ads and 5.2k reviews
Read from 1,284 live ads and 5.2k reviews
"Good morning. Rivals shifted to before / after openings. Three creators fit aster*, and one concept is ready for you."
Herald, morning brief
Read from 1,284 live ads and 5.2k reviews
Read from 1,284 live ads and 5.2k reviews
Rival adsShifted
Offer in the headline
9 of 14 rival ads this week lead with the deal, not the product.
What customers say5.2k reviews
"The texture is unreal."
Praised in 82% of positive posts. Nobody mentions the reorder.
Creators3 fit
Juno, 31 days live
Friends sharing, UGC 9:16. Score 9.1 out of 10.
What are rivals doing this week?
Ask Herald about your marketAsk
Ready to review. Herald, 08:05
Three ads and a page for the reorder. I would run the first one.
AngleFirst dibs, never the sell-out
WhyRivals show the deal, nobody owns the habit
Predicted3.8x on 2 weeks of budget
Static 1:17.8
Static 4:5 Recommended9.1
Reels 9:168.6
Example data, illustrative.Auto-advances every 5s. Pauses on hover and tap.
What does Herald do?
Herald does four jobs. It reads the market, decides which angle to take, makes the ads and learns from the results. Each job is a part of Vorly you can also use on its own. You stay the director: you review and approve.
01 Vorly Intelligence
Read
See what rivals run, what your audience notices and what customers say.
MarketCultureSentiment
Learn more02 Vorly Creative and Herald
Decide
Herald turns the read into a brief and brings you the work to approve.
HeraldCampaign StudioCreateGenerate
Learn more03 Vorly Performance
Make
Put more behind what works, and make the next ad from what it taught you.
Ads and analysisInfluencer / UGC
Learn more| Job | Where in Vorly |
|---|---|
| Read | Intelligence |
| Decide and make | Campaign Studio, Formats |
| Learn | Ads and analysis |
| Creators | Influencer / UGC |
How does Herald work with me?
Herald proposes and you approve. Herald reads, writes the brief and makes the ads. You review, edit and sign off. Nothing goes out without your approval. Your team can edit anything Herald makes.
a*Approvals
Approve the bus stop poster
Predicted 3.1x. Four cities from Mon 26 Oct, within your £1.2K cap.
Pause “Offer countdown”
Fatigued after 9 days. Pausing frees £400 a week for the winner.
Say yes to a sung review
Sung ingredient lists are moving on TikTok. One creator fits, for £600.
What does Herald's morning brief say?
Each morning Herald tells you what changed in your market, which rivals moved, which creators fit and which concept is ready for you. In the demo: "Rivals shifted to before / after openings. Three creators fit aster*, and one concept is ready for you."
a*Ask Herald
Morning brief, 07:42
Rivals shifted to before / after openings. Three creators fit aster*, and one concept is ready for you.
96 new ads3 creators1 concept
See the conceptExample data. Brands in these screens are invented.
How does Herald choose the model?
You do not pick a model. Herald picks the right image or video model for each ad, and every model is included. Herald chooses, you approve.
- Seedance 2.5
- Video from a brief and references
- Seedream 4.5
- Image generation and editing
- Wan 2.7
- Image-to-video motion
- GPT Image 2.5
- Layouts and character stills
- FLUX.2
- Editorial image generation
- H3 Max
- Reference-to-video characters
- Kling V3
- Video from a single image
- Recraft V3
- Design-led imagery
Herald chooses. You approve. Herald picks the right model for each ad, and every model here is ready to use in Vorly.
Why can I trust what Herald says?
Herald shows its evidence. It reads every ad one by one, labels what is visible and lets you open the source to check any label. It reads from your market, your reviews and your results, and its demos are labelled as examples.
"Know what is running. Know what is missing. See what is in every ad, and check every observation at the source."
Herald, the readVorly Research
HookProductHOOKSomeone laughing, arms full of cans.
PRODUCTFizzle peach soda, five cans.
OFFERNone on the ad. Shelf tags read £2.
CONTEXTCorner shop, flash photo.
What does Herald need from me?
Your website, to read your market and your brand. Herald uses your brand pack, logo, colours, voice and products, once, in every ad. Give it a brief when you have one, or take the one it writes.
Herald / Knowledge base
Your brand pack, in every ad
Logo, colours, voice and products, read once and used everywhere Herald works.
aster*
WarmDryPlainanti-ageingmiracle
How does it work, in three steps?
- 1Read the market
- 2Make the ads it is asking for
- 3Get a next round every week
Who is Herald for?
Ecom and CPGKnow your category, make the next adAgenciesEvery client's read and creative, one placeAppsFresh install creative for every channelStartupsA creative team from the first adSmall businessesSee what works, make ads that matchCoaches and consultantsAds and content that sound like youEnterpriseOne intelligence layer across every brand
Which Vorly products work with Herald?
What do these words mean?
- Hook
- The first second of an ad that makes someone stop.
- Angle
- The reason your product matters, as the ad tells it.
- Gap
- An angle your rivals are not using yet.
- Vision
- Your market, read back to you.
- Read
- Vorly reading your market for you.
What do people ask about Herald?
Who is Herald?
Herald is Vorly's creative intelligence director. It reads your market, makes the ads and helps you make the next one better, and you approve what goes out.
Is Herald a person or software?
Herald is software inside Vorly.
Does Herald publish ads on its own?
No. Nothing goes out without your approval.
Can I change what Herald makes?
Yes. You review and approve finished ads, and your team can edit anything.
What can I ask Herald?
Questions about your market, your reviews and your results, like what changed overnight, what to approve first and which hooks to test next.
Does Herald cost extra?
No. Herald and the market reads are on every plan. Only generation uses credits.
Which channels does Herald work for?
Meta, Google Ads and TikTok.
Give your next ad a head start.
Your URL in. Your whole market, read back. See what your rivals are running this week.
1. Paste your site. 2. We find your rivals. 3. You see their ads and your open angles.
You approve every ad. Nothing is published without you.
Every ad your rivals run- “What customers really say
- The angle nobody owns
Brand and photos shown on this page are examples.